Business Units

The Smarter Surfaces™ brand operates across four key business operations. Each unit contributes to the global success of the company, ensuring we meet the demands of our partners and clients at every level.

Our global partner and reseller network is growing. If you are interested in any of the options below please get in touch to explore the opportunity.



Our global partner network and private label include partners within Europe, the Middle East, USA, Africa and Asia. We have a thorough selection process, ensuring we find the best fit partners to sell and market our innovative wallcoverings, paints and plaster to the commercial interior sector for offices and educators. We prioritise identifying the right partners that will invest as much as we do in a long-term relationship that is successful for both of us.

We draw on our own experience and shared learnings of existing partners to provide you with the best training and advice so that you can start selling as quickly as possible. We invest a lot of time and energy in our partners; training you in all aspects of our business. This includes sales, marketing, product, technical, strategy, routes to market and existing partner best practice.

As a Smarter Surfaces distributor, you will be appointed a dedicated Channel Account Manager who will support you to help you reach your targets. Each partner gains an unique email and password to an exclusive online Partner Portal which gives you access to a wide range of sales and marketing material including brochures, images, presentations, product application guides and lots more.

Our dedicated Partner team address all partner enquiries, provide marketing and sales support while also working collaboratively with partners to optimise growth.

Why distribute Smarter Surfaces products?

Why distribute Smarter Surfaces products? An ever-expanding product range

Smarter Surfaces is an innovator of specialist paints, wallcoverings and plaster all designed to give added functionality to any smooth surface.This wide variety of products enables you as a partner to provide clients with a number of options for each functionality for example the choice between dry erase paint in white or clear but also the option of choosing a wallcovering instead. The addition of Magnetic Whiteboard Bundles also provides the customer with the option of two functionalities. With so many products available it makes it so much easier to find an option that best fits your customer's’ needs. We are continually adding products to those already available to supply with options that meet all your requirements.

Award winning company and products

By joining Smarter Surfaces you will essentially be joining our founder, products and company which have all been recognised as award-winning on many occasions. Since it’s early days Smarter Surfaces has a record of winning every award that has been entered. Your can benefit both from the association with an award-winning company and the high-calibre products you would be selling. One of our finest accolades is winning at the Export Industry Awards indicating our successes as an exporter and global company.

Competitive advantage through our ongoing commitment to R&D

As a company, research and development is of the utmost important to us. This commitment means our network of carefully selected distributors are always at the forefront of your market with exclusive and truly innovative products. Research and development is a continuous process for Smarter Surfaces products making sure you, as a partner, only provide your customers with the highest quality products.

Gain new and interesting customers

Every business aims to grow through attracting the attention of new and exciting clientele by gaining new business. By selling Smarter Surfaces products, potentially unlike anything else in your range, you have the added bonus of bringing in a whole new area of customers to your business. Smarter Surfaces therefore not only are ideal product additions to your range but can also help to expand your businesses reach further.

Upselling to your current customers

Smarter Surfaces products won’t simply bring in new customers but can also be targeted towards customers already familiar with your business. They already trust that the products you sell are of high quality and this will allow you to entice them with Smarter Surfaces products along with what they are already familiar with.

Ready to go marketing

With the Partner Programme comes the Partner Portal available to all distributors. This provides you with access to a range of marketing materials which can be edited to feature your own language and more importantly the language of your customers. This makes your involvement with Smarter Surfaces so much easier as all of the materials are ready for you when you need them meaning you can focus on selling the products.

International Brand

Smarter Surfaces global marketing and branding strategy, which currently extends to over 30 countries in five continents. Used by clients such as Google, Coca-cola, Tesco and Linked In, the Smarter Surfaces™ brand is globally recognised and well respected.

For all new distributor queries, please contact Smarter Surfaces with the following details; your name, your company name, company location, contact details and email to


As many of our customers are already respected names within their industry, we offer the option to sell our products under private label. Private label allows companies to sell our products under your own name so that already established customers are buying from a brand they already know and trust while enjoying new and exciting products.

Our products undergo rigorous research and development to make sure they remain at the highest quality level. This means that companies using our private label option know they can trust our products. If you are interested in finding out more about our private label option, contact

We have an experienced Private Label team who work through a proven process which normally consists of 8 steps and takes approximately 10 weeks to complete. These steps encompass a variety of areas specifically chosen to help a company best settle into their place as a private label supplier of Smarter Surfaces products. Some of the elements included in this process include technical training, sales positioning, marketing and marketing materials, launch support and sales reviews.

We have delivered on time in all of our private label contracts to date. Smarter Surfaces has a commitment to product launch, transition and guarantee so there will be no upset across the process. Our aim is for you to have as smooth a transition as possible as your satisfaction is our number one priority.

We can be as much or as little of a partner as you like; the decision is yours. After you have had sufficient time to settle into the role of Private Label and selling Smarter Surfaces products,we encourage joint performance reviews to ensure sales optimisation in your market or channel.


Our e-commerce websites allow businesses, educators, designers and architects the possibility of buying our full range of products and supporting accessories wherever they are in the world. There are 12 e-commerce sites in many languages serving customers on five continents across the globe. We provide an excellent user-experience and ensure our online customers receive the best value for money when it comes to shipping. Our customer service team are all available to support through a variety channels such as via online chat, email, phone or through social media.

There aren’t many who sell these products online and Smarter Surfaces is proud to be a global leader in this industry. From Ireland but selling globally, there has been an impressive year on year growth on our ecommerce websites. E-commerce is just one small element of the Smarter Surfaces business unit and we put great emphasis on our strength in exporting our products for which we are continuously recognised.

If you are interested in being a local partner for fulfillment and customer service please get in touch at

Visit our ecommerce website here:  


The Smarter Surfaces™ Franchise Programme was launched in 2016 following 12 months of intensive in-depth research and preparation. This programme will last one year and allows us to trial our franchise model with a select group of pilot franchisees. Uptake has been very successful however we are unfortunately limiting applicants to Ireland only.

We are delighted with the success of the programme and it has already gained accolades including being shortlisted for Best Franchise by the Irish Franchise Association.

Proven Business Model
We have developed a proven business model, selling in over 30 countries through our existing global distributor network, with strong marketing support from our range of country specific websites. Products are exported to countries all around the world.

We offer exclusive rights those who engage with a customer base of businesses, education etc in particular areas. You will work productively and have the advantage of the partner programme in a localised way. As a franchisee you would not only be selling Smarter Surfaces products but will also be available to view sites and to arrange installations for customers.

We address every potential Franchisee individually looking into their business and experience to make sure we pick the best route to market for each area while selecting a franchisee who is the best fit for each region. There are always available opportunities in each territory. Territories are clearly defined so that there is no conflict in any territory. Since each franchisee will be familiar with the area, you will always be able to address the needs that appear in local businesses and schools.

If you are interested in finding out more about our franchise opportunities, visit our franchise website at

Interested in learning more?

Click here to take a look at Smarter Surfaces Partner Prospectus.

Partner Prospectus